Saturday, December 5, 2009

Got milk? Welcome to Switzerland...


What is the first image that comes in your mind when you think about Europe's natural treasure, namely the Alps? Fashionable Sky resorts? Endless forests and snow covered mountain tops or, perhaps, Milka advertisement with cows that can talk and badgers offering you to try the latest products of the chocolate industry? Let me re-insure you, the Alps is all of the above and much much more, except maybe talking cows. However even that depends...but let me start from the beginning.


Your Alpine experience depends on the part of the mountains you choose. I will mostly talk about French and Swiss parts as they are best known to me.


This time I flew to Zurich to catch my connection to Geneva. Zurich airport looks like many others: shopaholic haven with the world premier brands and endless duty free offers calling for your Dollars, Euros, Pounds or whatever you have to spend. Surprises started when I got on the ultra modern airport train to get to the domestic terminal. I was deep in my thoughts starting to consider whether I really needed that new D&G underwear, so bluntly advertised on the train window, and staring at the train clock informing me how many seconds I had left before doors were closing, when I heard a loud moo coming from the speakers. For a moment i thought someone was making a joke and I was almost ready to go back to my fashion thoughts when another distinct moo was followed by a cheerful announcement "Welcome to Switzerland". Indeed...Who said cows don't talk? They do, at least in Switzerland! Image of this animal followed me throughout the entire trip. Cow is a symbol of Swiss extraordinary chocolate industry and every time I have a bite of extra dark chocolate or shopping for D&G underwear I now think about Alps and... cows...


*photo alpenschatz.com

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